[Skateboard Black History] 20 phenomena that have changed silently in the past 20 years
Since 1996, skateboarding has experienced many changes.
Skateboarders will never forget this. In recent years, we have seen a variety of nostalgic ways, "old-fashioned" poles, slappy 呲 road teeth, and even some people play terrible single rocker. When we focus our attention on the mid-1990s, our memoirs will inevitably be the era of the book, which is a popular era of tannins washed jeans, which is equivalent to the word "internet". The era of hot skateboard editing.
But let's not confuse: Even though the 2016 skateboard has many similarities with the 1996 skateboard, skateboarding has changed dramatically over the past 20 years. We have witnessed the floating of board size, the growth of TV viewers, the changes and rapid development of the media. There are a thousand "Hamlet" in the eyes of a thousand skaters - skateboards may become better, worse, harder, easier, frustrating, or cooler.
But no matter how you feel, since 1996, the evolutionary history of skateboarding has really happened and has evolved rapidly. Below are 20 changes to skateboarding in 20 years.
There is no doubt that you can buy a 8.25 board in 1996. At least one of the RIDE think tanks will always regret having sold a skateboard - the Zoo York Ricky Oyola skateboard with 58mm Spitfires wheels - after he saw the creative East Coast video Easter by Dan Wolfe that year. After Exposure III. However, although the wide board is still very easy to buy, the 7.5 board still dominates the wall of the skate shop. Have you bought a 7.75 board? Then you may be a different kind. I wish you good luck to buy such a size - or, God does not allow things to get smaller and smaller - of course, today. If you are lucky enough to buy a small-sized board, you will encounter a person who is nearly 30 years old and may think that you are stepping on a mini board.
2. A decent board can be seen everywhere
Although we are far from reaching the point that “having a good board is a sacred and inalienable right”, we have gradually understood over the past 20 years that spending money at the break-off – or ignoring skateboarding – is stupid. Skateboarding is no longer seen as a short-lived culture. In this process, words like "My city is too bad, there is no place to skateboard" will not appear again.
3. Becoming a pro does not mean that you have sponsorship of mainstream skateboarders.
In the 1990s, when a pro left a skateboarding company, he must have a comprehensive plan. Any skater who doesn't find it—or can't quickly find a new sponsor—will soon fall. However, in the last three years, we have witnessed too many skaters to arbitrarily give up the sponsorship of existing skateboarders. However, shoe factories are generally their biggest sponsors, and there is no risk of such changes.
4. No more skateboarding clothes
Many people are mourning that they can't find their teammates among a group of people, and even five people can't find a row. However, it is worth noting that the so-called "skateboard suit" 20 years ago - tannin washed jeans and a white T-shirt - has been developed richly, such as clothes inspired by the 70s, daddy will like, Oh, yes, there are all pants. If you wear the clothes mentioned above, no one will drive you out of the game because of this.
5. Geographic location is no longer (then important)
By 1996, the East Coast, which had only once featured in skateboarding magazines, had already declared its position in the skateboarding world. However, California, the eternal spiritual home of skateboarding, is still an undeniable focus area for skateboarding. And Europe – with a few exceptions and a few fragments of the 411VM – has little sense of existence (although some European skaters have gained influence after moving to the US). However, in 2016, you can build a skateboarding company in a Paris apartment, sponsor a skater from New York, and then send the video to the Internet for free. A London child may also recognize a terrain in Oklahoma.
6. You watch skateboarding videos online, no longer use VCR
In the memory of the United States in 1996, skaters can buy a Welcome to Hell videotape from Toy Machine at a local skate shop for $30. Other channels are only mail ordering, borrowing or stealing from friends, or copying a copy, usually a copy and copy. It is also possible to watch skateboarding videos online, provided that you have to wait five seconds for an extremely unclear title and endure a dial-up connection with a 28.8k speed. It seems that all this is out of reach, now we have iTunes, YouTube, mobile phones and various channels. As a skater, we have always been at the forefront of the times. Of course, if you can find a skateboard film released on CD, then I admit that I am wrong.
7. Various styles of movements are beginning to be accepted by everyone.
The real Renaissance skater will not be willing to look at the video with the following actions: grab board, nollie flip with slide or grind, darkslide, frontside crossbone on hard ground, and hairy lower armrest. These unimaginable movements of hodgepodge were once no one wants to do. Even more shocking is that we like these actions now. In 1996, you would at least hate one of the moves, or hate it.
8. In order to skate over the mountains, the trend gradually becomes a trend.
When the 411VM's European series showed the group of slightly older skaters playing in Western Europe every summer, the skateboard returned to the United States in August. Europe does have a lot of good terrain, but you can only see the few sporadic ones when there are games. In the next decade, the sacred place for skateboarding changed from the Münster Monster Mastership to Barcelona's benches and further afield. In 2016, the marble plaza dotted around mainland China is still a skateboarding place in many people's hearts.
9. Localism is prevalent
A RIDE editor based in New York once talked about the experience of visiting San Diego, and praised the brand on the wall of the store - Toy Machine? Foundation? - Then realized that his local skateboarding contractor no longer sold these brands. However, 20 years ago, these big brands were sold in almost every store. At the time, the only chance for local brands to increase exposure was the one-quarter advertising on Slap. Nowadays, these local companies can develop by promoting the spirit of local skateboarding – at least based on it. So, if you don't see any big-name products in the local board store, they may not really sell them locally.
10. Everyone is playing the terrain you have overlooked.
Once, if there was some imperfection in one place, even a small flaw would be considered unsuitable for skateboarding in the eyes of most people. But nowadays, good terrain is getting less and less, technology is getting better and better, and nothing can't be slipped. So the curb at the bottom of the river bank has changed from something that has been delayed to something that is worth playing in that terrain. Almost every video sent in the past five years illustrates this phenomenon.
11. Now the public is very cool in skateboarding.
Once, if there was some imperfection in one place, even a small flaw would be considered unsuitable for skateboarding in the eyes of most people. But nowadays, good terrain is getting less and less, technology is getting better and better, and nothing can't be slipped. So the curb at the bottom of the river bank has changed from something that has been delayed to something that is worth playing in that terrain. Almost every video sent in the past five years illustrates this phenomenon.
12. Skateboard has more positive energy
Older generations always love to bully children, and children always can't figure out why big people always bully them. The same is true in 1996. Today, however, the sayings like "freak" and "loading" are gradually disappearing, and most of the comments on the new skateboarding videos on the web are very positive. You won't be laughed at because you made a mistake or stepped on the wrong skateboard. Skateboards are more kind and friendly than they were 20 years ago, probably because skateboarding is easy now.
13. Skateboard is more democratic
In the mid-1990s, people would pursue the skaters that appeared in the pro video. To become a professional skater, you must be related to skateboarding or live in a place where skateboarding is developed. In comparison today, there are some skaters - like everyone's favorite, Cory Kennedy wearing rubber-headed skate shoes - have already linked the popularity of the network to becoming a professional skater. However, in 1996, relying on the network red will not become pro, not to mention the network is still not developed at that time. At that time, there would not be so many YouTube nets as now.
14. The impact of paper edition magazines is reduced
Twenty years ago, like other fields, the skateboarding world was dominated by paper magazines. The video came out at most once in two months, and only a few skateboard sites were barely updated. So the magazine is the carrier that best matches this update frequency. Although, over the next few years, magazines have evolved from thin journals to Transworld Skateboarding (as early as the 21st century), like the Sears Catalog, which includes recruiting ads and CD reviews – but those that still exist. Has turned to the multimedia field, guiding readers to click on sites that publish exclusive videos. There are some magazines that continue to this day—as in the case of Thrasher, which has a higher status than before—but those old-fashioned journals are no longer the whole world of skaters.
15. Everyone builds their own terrain
Around 1996, the terrain of everyone's play was almost always taken, and then fixed with two plastic pipes - PVC materials can be seen everywhere. If you have been sliding to today, then you don't have to play such a bad terrain anymore. Now, you can't find a natural good terrain, you might find a shovel as a masons. Almost every city has a DIY terrain, and we are increasingly making our own terrain.
16. Everyone is great
This can be proved by the previous "all kinds of tricks". The number of children who can make Miller flip and kickflip crook is enough to illustrate this point. In view of the fact that it is now convenient and quick to watch previous films, it will be found that skaters in remote areas are not left behind. Over the past 20 years, skateboarding has become difficult to do, very different and very good (see Welcome to Hell [1996], Mouse [1996], etc.), which has gradually evolved into today's style.
17. Pros of all ages are active
By the end of 1991, except for some special cases, the vert big devils of the 80s almost disappeared. So, in 1996, it was almost impossible to see Tony Alva doing something that didn't match his glorious history. Today, however, Alva travels with Jeff Grosso, Omar Hassan, Anthony Van Engelen, Gilbert Crockett. to commemorate the 50th anniversary of the shoe factory. He also signed the child in his 10s. This is like Thrasher's Micheal Burnett, "Like Lincoln to sign your item."
18. Almost every skate shop has a non-skateboard brand
Yes, in 1996, Reebok and Adidas tried to enter the skateboard market. The former had a series called Boks, which had Norton and O’Reardon shoes. However, there are almost no skate shops selling these two shoes (although many skaters wear Superstar). Ten years later, Nike and Adidas were standard on the board store, but Reebok is still giving up the DGK series. Today, many pros are shifting from traditional skateboarding brands to sneaker brands.
19. Skate almost became an Olympic project
You may be credited with X Games, which started in 1995 and saved the skateboarding downturn in the early 1990s. At the time, the idea of broadcasting the event on ESPN was too mainstream, but it is now classical. We now have a real skateboarding league, and every summer Fox sports channel will be broadcast. At the same time, we are moving towards the Olympics step by step. Many people say that there will be a skateboarding project at the 2016 Tokyo Olympics. We will wait and see in August - whether it is cheering or sighing or not.
20. Everyone can skate
After 20 years, everyone seems to finally find that skateboarding is good. You can feel sad or feel that this is a good phenomenon. Canadian pop singers skateboarding (I guess Justin Bieber), rappers step on the "suspended board", we may have complex contradictions. In any case, it can be seen that the skateboard has been deeply imprinted in our culture. Everyone wants to "get some" skateboarding.